Who we help · Roofers
SEO for roofers who do the job right
A new roof is one of the biggest checks a homeowner writes, for work they will never see up close. So they decide on proof: photos of real projects, reviews that mention the crew, a license and a manufacturer certification they can check. SEO for roofers is making that proof findable, and being the name on the map when the wind takes the shingles off.
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The three-bid problem
Most roof replacements go to a bid. The homeowner in Marysville types "roof replacement cost Washington," reads a couple of guides, then searches "roofing companies near me" and picks three to call. Which three? The ones whose profiles have recent photos of finished roofs, a rating with reviews from this year, and a website that looks like it belongs to a company that will still exist when the warranty is needed.
Then, during the bid, they search your company name plus "reviews," look for your license on the state site, and check whether the certification you mentioned is real. If any of that comes up empty, you are the bid they use to validate the other two.
Roofing marketing is the work of making sure you are one of the three, and the one they trust most when the numbers are close.
What a project write-up looks like
The single most useful page on a roofing site is not "Services." It is a short write-up of a real job, and we publish them every month. Each one has the same bones:
- The house and the town: "1970s rambler in Lake Stevens, 28 squares, two layers of old three-tab."
- What we found: rotten decking at the eaves, a chimney cricket that was never built, moss under the north-side shingles.
- What we did: tear-off, decking replaced, ice-and-water at the eaves and valleys, synthetic underlayment, architectural shingles, new flashing and a proper cricket.
- Photos: before, during (the decking and underlayment the homeowner never sees), and after.
- Timeline and warranty: two days on site, the manufacturer warranty tier, your workmanship warranty.
Twelve of these a year do more for a roofing company's search visibility and close rate than any amount of "we are a family-owned roofing company serving the Puget Sound area" copy. They also feed the Google Business Profile with photos and posts, and give the review request something specific to point at.
Seasons
Dry season sells roofs. Storm season sells repairs.
March – May: estimates
Replacement research starts as soon as the rain lets up. Roof-type pages, the financing page and last year's project write-ups need to be strong by March. This is when the three-bid lists get made.
June – September: tear-offs
Replacement season. We film during the work, publish write-ups as jobs close, and request reviews the day the dumpster leaves. The profile fills with this summer's roofs.
October – February: storms and moss
Windstorms send homeowners to "roof repair near me" and "emergency roof tarp" in bursts. A current repair page, a plain "what to do after storm damage" page and honest hours catch those calls. Moss treatment and gutter work fill the gaps.
Profile, pages and proof, specifically
- Google Business Profile: Roofing Contractor as primary; Roof Repair Service, Gutter Service and Skylight Contractor as secondary where you offer them. Services by roof type and job. A new batch of project photos every month, without fail.
- Pages: asphalt shingle replacement, metal roofing, flat and low-slope, roof repair, moss removal and treatment, skylights, gutters, financing. Plus the project write-ups and service-area pages for the towns you drive to.
- Proof on every page: Washington contractor license and bond, your manufacturer certifications (GAF, Owens Corning, CertainTeed or whichever you hold), workmanship warranty terms, and reviews that mention clean-up and communication.
- Reviews: requested at completion with a prompt that points at the specific job, so the next homeowner reads "they replaced the rotten decking and showed us photos" instead of "great job."
- Video: tear-off to ridge cap in 30 seconds, or the foreman explaining what the inspection found. Placed on the matching page and the profile.
Two things roofers tell us
"The lead sites already send me plenty." They send the same homeowner to five roofers and charge you for the privilege. The calls that come from your own profile and pages are yours alone, and in the proof report you will see what each one cost: nothing per lead, after the plan fee.
"I'm booked through August." Then the goal is next March's bid lists, and the time to build the project write-ups and photos is now, while the jobs are happening. A roofer who starts marketing in February is competing with the ones who documented all summer.
Questions roofers ask us
What does SEO for roofers actually involve?
Mostly proof. A Google Business Profile with Roofing Contractor as the primary category and a steady feed of project photos; a site with a page per roof type and job plus short project write-ups; service-area pages for the towns you cover; and reviews requested at every completion. The monthly work is new projects, new photos, posts and listing clean-up. Very little of it is "writing blog posts."
Why does everyone say roofing is about photos?
Because the homeowner cannot inspect the work. They will never see the underlayment or the flashing detail once the shingles are on. Before-and-after photos of real jobs, with your crew in them, are the only way they can judge craftsmanship before the estimate, so photos do most of the selling.
Do manufacturer certifications matter online?
Yes. GAF, Owens Corning and CertainTeed certifications are searched for by name, they unlock the longer warranties homeowners ask about, and they are a shortcut to "these people are legitimate." We put them on the home page, every roof-type page and the profile.
Can you get my roofing company to the top of Google?
Nobody can promise that. We can make your profile, project pages and reviews stronger than most of the roofers around you and show you what changed each month. Rankings follow the work.
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