Who we help · HVAC companies
HVAC marketing built around your seasons
HVAC in Puget Sound runs on two dates: the first cold week in October and the first 85-degree week in July. Everything else is heat pumps, rebates and maintenance plans. We build your profile, your system pages and your content calendar around that rhythm, so you're visible before the season turns, not after.
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The HVAC calendar
What we publish, and when, so you're ready before the phone rings
- Sep
Furnace tune-up and "is my furnace ready" content goes live. Profile hours and services checked before the first cold snap.
- Oct – Nov
First sustained cold. "No heat," "furnace not turning on," "heat pump blowing cold" spike. Repair pages and the profile carry the load.
- Dec – Jan
Peak heating repairs and emergency replacements. Financing page and same-week install messaging matter most.
- Feb – Apr
Replacement research season. Heat pump vs furnace, ductless, rebates, quotes. The long-form system pages and rebate content earn their keep.
- May – Jun
AC and heat pump install content ahead of summer. Maintenance plan push for the shoulder season.
- Jul – Aug
The hot weeks. "AC installation," "portable vs mini split," "emergency AC repair" from homes that have never had cooling.
Repair is a map search. Replacement is a research project.
"Furnace repair near me" is decided on the Google map in a minute: rating, open-now, a photo of a real tech at a real furnace. That is profile work, and it is where most HVAC companies we audit are leaking calls: wrong primary category, no services listed, photos of the office instead of the work.
"Heat pump vs furnace Washington" is a different customer. They will read three or four sites, compare brands, ask about financing, and search your company name plus "reviews" before they call. They are deciding on a $12,000 to $20,000 purchase and they want to be taught. The site that explains ducted versus ductless, what a heat pump does at 25 degrees, and how the rebate actually works gets the quote request.
So an HVAC site is not a list of services. It is a set of system pages, written like a patient salesperson talks: heat pump installation, ductless mini splits, furnace repair and replacement, air conditioning, maintenance plans, duct sealing, indoor air quality. Each with what affects the price and what to expect on install day.
Trust signals that close HVAC jobs
Homeowners replacing a system check more boxes than for any other trade except roofing. The pages should answer all of these without being asked:
- Washington contractor license and EPA 608 certification, written out
- Brands you install and whether you hold dealer or factory certifications
- Financing: that it exists, roughly how it works, and that you will walk them through it
- Warranty on equipment and on labor, in plain terms
- Permits pulled and inspections handled as standard
- Reviews that name the install crew and say they cleaned up and explained the thermostat
Then the Google Business Profile: HVAC Contractor as the primary category; Heating Contractor, Air Conditioning Contractor, Furnace Repair Service and Heating Equipment Supplier as they apply; services listed by system and by job; and install photos added every month, because an outdoor heat pump unit on a clean pad beside a house is the photo that gets the tap.
What HVAC owners push back on
"We need ads, not a website." You may need both. But ads send people to your profile and your pages; if those lose the customer, the ads just make the loss faster. We get the profile and the system pages converting first, then on Scale we run ads into them and report cost per tracked call.
"Our busy season takes care of itself." It does. The shoulder months do not. Maintenance plans, duct sealing and indoor air quality content keep the phone ringing in April and September, and the plan-holder list is where next winter's replacements come from.
"Heat pumps are a fad." Not in this climate, and not with the current incentives. We will still build your furnace and AC pages properly; we will just not let the heat pump page be the thin one.
How we'd scope a furnace-heavy shop adding heat pumps
Take an Everett company that has done furnaces for fifteen years and wants a bigger share of heat pump replacements. We would correct the profile categories, build the system pages with heat pumps and ductless in front, write the rebate page with links to the utility programs, set up tracked calls, and request reviews after every install with a prompt about the crew. Then Everett, Mukilteo and Marysville service-area pages, an install video from the first heat pump job of the season, and a maintenance-plan push in spring. The proof report would show repair versus replacement calls so the shift is visible. That is scope, not a client's result.
Questions HVAC owners ask us
Why do you keep talking about heat pumps?
Because that is what Puget Sound homeowners search for. Mild winters, hot-week summers in houses without AC, electrification incentives and utility rebates have made "heat pump" the biggest replacement conversation in the region. An HVAC marketing plan here that does not lead with heat pumps is leaving the largest jobs to someone else.
Rebates change constantly. How do you keep that content accurate?
We name the program, explain who qualifies in plain terms, and link to the official utility or federal page instead of quoting a dollar amount. When a program changes, the page gets a dated update in that month’s proof report.
We are a certified dealer. Doesn’t the manufacturer handle marketing?
They handle brand marketing. They do not make your Google profile show up for "furnace repair Everett" or explain your financing. Dealer status is a trust signal we put to work on your pages; it is not a substitute for local visibility.
Do you promise a number of installs?
No. We deliver the profile, pages, content and review work on the dates we set and show you tracked calls split between repair and replacement every month.
Other trades: Plumbers · Roofers · Electricians · Landscapers · Flooring and garage-floor coating companies · all trades
Get your HVAC visibility checked before the next season turns.
A free audit of your Google Business Profile, heat pump and furnace pages, rebate content, reviews and the HVAC companies ranking around you.
Or call 425.870.1498. We reply within 2 business days.